ideas to spread: remarkable as purple cow: Seth Godin @TED

remarkable = "worth making a remark about."
Seth Godin: How to get your ideas to spread - YouTube
Seth Godin: How to get your ideas to spread | TED Talk | TED.com

"The riskiest thing you can do now is be safe. The safe thing to do is to be at the fringes, be remarkable.""

Seth Godin: The tribes we lead - YouTube
Seth Godin: The tribes we lead | TED Talk | TED.com

people want to connect to ideas, to "true believer" leaders
"product that tells a story"

Comanche Marketing: Seth Godin on Marketing to Stand Out
"Godin stresses the need to be boldly different to attract attention. According to Godin, playing it safe is risky. Godin also talks about attracting the early adopters because they're passionate and talk to other people, lots of other people."


Hipsters: The Marketers Wet Dream? – All Things Independent.


Otaku - Wikipedia, the free encyclopedia
Otaku (おたく/オタク?) is a Japanese term for people with obsessive interests,
commonly the anime and manga fandom.

(Those are usually "early adopters")

Dave McMurtry: Top Ten Social Media Marketing Mistakes

The Tribes We Lead By Seth Godin



STOP STEALING DREAMS: Seth Godin at TEDxYouth@BFS - YouTube
schools teaching compliance

Seth Godin | Speaker | TED.com

Seth's Blog ("one of the most popular in the world")