"The 12th rule of marketing outlined by Al Reis and Jack Trout in their classic marketing guide, The 22 Immutable Laws of Marketing, is “The Law of Line Extension.” Reis and Trout advise companies to resist the pressure to extend the equity of their brand. Don’t spread too thin and try to be everything for everyone. This applies to product lines: Extending the product line to unproven areas is dangerous. While most companies believe that a power of a brand will help sell new products, often the new product hurts the old one. And the brand gets tarnished along the way
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What is Google’s brand? Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” And the second rule in the company’s “Ten things we know to be true” (AKA “Ten Things”) is “It’s best to do one thing really, really well.”
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout @ SlideShare
Summary of the book "The 22 Immutable Laws of Marketing
What is Google’s brand? Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” And the second rule in the company’s “Ten things we know to be true” (AKA “Ten Things”) is “It’s best to do one thing really, really well.”
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout @ SlideShare
Summary of the book "The 22 Immutable Laws of Marketing
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