YouTube site has not only a very rich content,
but also a very powerful set of APIs!
Besides very popular and standardized "ATOM" (XML) REST API,
there are also JSON and JSON-C ("C" stands for "Compact", most likely).
While there is no much "talk" about "JSON-C" to be found by googling,
the format does appear to be much more efficient for storage: good engineering, YouTube!
In addition to much smaller size (= less time to process), it makes programming simpler!
Comparing JSON and JSON-C
Atom (XML):
<category scheme='http://gdata.youtube.com/schemas/2007/categories.cat'
term='Sports' label='Sports'/>
<category scheme='http://gdata.youtube.com/schemas/2007/keywords.cat' term='dog'/>
<category scheme='http://gdata.youtube.com/schemas/2007/keywords.cat' term='catch'/>
<category scheme='http://gdata.youtube.com/schemas/2007/keywords.cat' term='frisbee'/>
...
<media:group>
<media:category label='Sports'
scheme='http://gdata.youtube.com/schemas/2007/categories.cat'>Sports</media:category>
<media:keywords>dog, catch, frisbee</media:keywords>
...
<media:group>
JSON:
"category":[
{"scheme":"http://gdata.youtube.com/schemas/2007/categories.cat",
"term":"Sports", "label":"Sports"},
{"scheme":"http://gdata.youtube.com/schemas/2007/keywords.cat", "term":"dog"},
{"scheme":"http://gdata.youtube.com/schemas/2007/keywords.cat", "term":"catch"},
{"scheme":"http://gdata.youtube.com/schemas/2007/keywords.cat", "term":"frisbee"}
],
"media$group": {
"media$category":[{"$t":"Sports", "label":"Sports",
"scheme":"http://gdata.youtube.com/schemas/2007/categories.cat"],
"media$keywords":{"$t":"dog, catch, frisbee"}
}
JSON-C:
"category":"Sports",
"tags":["dog", "catch", "frisbee"]
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