"As software “eats the world,” it seems like it’s not enough for a business to just serve its customers and hopefully make a profit, they also have to be “platforms” — and, as any developer would respond, these days you just can’t be a platform without an API
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API economy...is about how two companies can work together to create more value than either of them could independently."
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Sadly, we see two things today when it comes to APIs: either the closed “partner-only’’ API model, where a company announces with some fanfare that it now has APIs, but you can’t use them unless you’re very important, or the mildly less-depressing situation where a company launches a technically great API, but does so with no developer business model.
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Doing an API program right shouldn’t be that hard.
If you’re going to open up an API for developers, ask what’s in it for them."
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