Learning adds resolution to what you offer.
And the change happens not within the product, but between the user's ears.
The more you help your users learn and improve, the greater the chance that they'll become passionate
...
They knew enough to appreciate and enjoy subtleties
that are virtually inaccessible to everyone else.
...
How can you increase the resolution of the products and services you offer-
-without touching the products?
...
there's potential for a richer experience-
-an experience the non-passionate don't see, taste, hear, feel, smell, touch, or ever recognize...
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