a good and interesting article / opinion
The end of ads - by Samuel Ragsdale - a16z crypto
AI Summary
The article
"'Open Agentic Commerce' and the end of ads" by Samuel Ragsdale argues that we are shifting from an internet defined by advertising and "walled gardens" to one defined by autonomous AI agents and open protocols.
The Core Thesis
The "business model of distraction" (advertising) is dying because AI agents do not get distracted. As agents begin to handle information gathering and commerce, the traditional ad-supported web becomes obsolete.
Key Points & Ideas
The "402" Resurrection: In 1997, the HTTP 402 Payment Required status code was created but remained unused because digital micropayments were impossible. Today, stablecoins and blockchains make sub-cent transactions viable, finally enabling this protocol.
Agents vs. Walled Gardens: * Closed Commerce: Checkout in platforms like ChatGPT or Gemini is compared to the "AOL" of the 90s—curated, gated, and requiring manual business deals.
The End of "Skills": The author suggests that pre-written "skills" (like a specific pizza-ordering plugin) are transitional. Modern models (Claude 4.5+, Codex 5.2+) can now discover an API, read its schema, and use it "just-in-time" without prior training.
From Distraction to Composition: * Old Web: Content producers sell human attention to advertisers.
The Discovery Problem: The final piece of the puzzle is how agents find merchants. New tools like AgentCash are emerging to bundle payment and merchant discovery, allowing agents to bypass paywalls or "blocks" by paying small fees to proceed.
