podcast:
Episode 669: A or B : Planet Money : NPR :
transcript
"SIROKER: These decisions, typically in organizations, get made using a method known as the
HiPPO syndrome - the highest-paid person's opinion.
HENN: Dan Siroker says there is a problem with the highest-paid person theory, this HiPPO method.
SIROKER: Very rarely is the HiPPO opinion the most effective.
HENN: But, you know, this is the way most businesses work. It's the way the world works. "
"A/B tests are everywhere these days. Major websites, in stores, in classrooms
- everyone's trying to figure out what you like better version A or version B. "
"...the most deaths by wild animals in Africa are caused by hippos..."