Google X process

"X" here = search for 10x better than current solutions

A Peek Inside the Moonshot Factory Operating Manual | by Astro Teller | X, the moonshot factory

"Fall in love with the problem, not the solution."

X, the moonshot factory

The Moonshot Factory. You’ve heard of incubators… | by Dianna Lesage | pushtostart | Medium

X (company) - Wikipedia

Astro Teller: The unexpected benefit of celebrating failure | TED Talk

Astro Teller, Captain of Moonshots at X, on the Future of AI, Robots, and Coffeemakers - IEEE Spectrum

DraganSr: visual: Alphabet "X" innovation process (Venn diagram)