book: Creative Selection: ... Apple's Design Process ...

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs: Ken 
Kocienda: 9781250194466: Amazon.com: Books


Creative Selection | Ken Kocienda | Macmillan


Creative Selection: Inside Apple's Design Process During the Golden Age of ... - Ken Kocienda - Google Books

1. Inspiration, 
2. Collaboration, 
3. Craft, 
4. Diligence, 
5. Decisiveness, 
6. Taste, 
7. Empathy

podcast interview with author:
Triangulation 363 Ken Kocienda: Creative Selection