Microsoft Bot Framework:Adaptive Cards

Microsoft/AdaptiveCards: A new way for developers to exchange card content in a common and consistent way.

"Adaptive Cards are a new way for developers to exchange card content in a common and consistent way."

Bot Framework at Microsoft Build 2017 | Blog | Bot Framework

Over 130,000 devs have registered for Microsoft's Bot Framework; new Adaptive Cards revealed

#MSBuild Day 1 Keynote | Build 2017 | Channel 9

Adaptive Cards (examples)

Adaptive Cards (JSON)