"SIROKER: These decisions, typically in organizations, get made using a method known as the
HiPPO syndrome - the highest-paid person's opinion.
HENN: Dan Siroker says there is a problem with the highest-paid person theory, this HiPPO method.
SIROKER: Very rarely is the HiPPO opinion the most effective.
HENN: But, you know, this is the way most businesses work. It's the way the world works. "
HENN: But, you know, this is the way most businesses work. It's the way the world works. "
- everyone's trying to figure out what you like better version A or version B. "
![What is A/B testing](https://vwo.com/images/page_ab_testing/02.png.pagespeed.ce.BmWcShEZAM.png)
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