The author of this new book studied from Clayton Christensen, author of
The Innovator's Dilemma. Interesting...
Amazon.com: Leap: How to Thrive in a World Where Everything Can Be Copied (9781610398817): Howard Yu: Books
"Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?"
podcast interview with the author:
How Businesses Thrive in a World Where Everything Can Be Copied – Salvatore Cantale, Howard Yu - YouTube