#231: Renée Mauborgne—Move Beyond Competing | EntreLeadership
"...the best way to fuel growth is to create a new market—with conditions favorable to you—rather than allowing the current market conditions to dictate your decisions..."
What are "Red Oceans?" : a "bloody" market competition that most industries today have, caused by excess supply a tight demand shrinking profit margins.
What are "Blue Oceans?" : creating new markets is wide open blue ocean
where there wasn't competition that uncontested market space.
Previous book "Blue Ocean Strategy" was about "WHY",
and new book "Blue Ocean Shift" is about "HOW" to create market "blue oceans"
Five steps to making "Blue Ocean:"
- Get Started
- avoid too much theory
- start from right place (not by analyzing competition!)
- constructing right team (close to customer info)
- getting clear about current position
- uncover hidden pain points that limit size of industry
- discovering "non-customers" (and why they are so)
- systematically re-constructing market boundaries
- developing alternative opportunities
- selecting "blue ocean" move
- rapid market tests
- finalizing and launching
book: What is Blue Ocean Shift? | Blue Ocean Shift
"...systematic plan to help any organization move
from competing in existing markets to creating new markets..."
Blue Ocean Strategy Tools & Frameworks | Blue Ocean Strategy
Amazon.com: Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth eBook: W. Chan Kim, Renee Mauborgne: Kindle Store
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and ... - W. Chan Kim, Renee Mauborgne - Google Books (preview 30 pages)
Applying the 'Blue Ocean Shift' approach to business - YouTube @Fox
It's Not About Being Steve Jobs: BLUE OCEAN SHIFT - YouTube
W. Chan Kim on BLUE OCEAN SHIFT - YouTube
Blue Ocean Shift - Steps To Inspire Confidence And Seize New Growth @Forbes
Blue Ocean Shift: How to Find Success in New Growth | Fortune
Blue Ocean Shift: A Systematic Way to Grow Your Business Without Competing | Inc.com
Make the competition irrelevant: BLUE OCEAN STRATEGY by W.C. Kim and R. Mauborgne - YouTube by Productivity Game
Is Amazon Dooming Retailers or Are Retailers Dooming Themselves? | Blue Ocean Strategy
Why anyone is capable of creating new markets | Blue Ocean Shift
The Three Key Components of a Successful Blue Ocean Shift | Blue Ocean Strategy
How Wawa engineered its blue ocean transformation | Blue Ocean Shift