But it is not a "real" Android, so much less apps, not (yet) access to Play Store.
Even web browser is limited to only one. It is mostly a "portal" device for Amazon content.
There are Android tables with Amazon comparable price,
but those comparable with iPad have similar price to iPad.
Amazon.com: All-New Fire HD 10 Tablet with Alexa Hands-Free, 10.1" 1080p Full HD Display, 32 GB, Black - with Special Offers: Kindle Store
$150 with adds, $165 without adds
Amazon.com: Lenovo Tab 10, 10-Inch Android Tablet, Qualcomm Snapdragon 210 Quad-Core 1.3 GHz Processor, 16 GB Storage, Slate Black, ZA1U0003US: Computers & Accessories
$99 (list $130), not HD
Amazon.com: Lenovo Tab 4, 10.1" Android Tablet, Quad-Core Processor, 1.4GHz, 16GB Storage, Slate Black, ZA2J0007US: Computers & Accessories
Amazon.com : ASUS ZenPad 10.1", 2GB RAM, 16GB eMMC, 2MP Front / 5MP Rear Camera, Android 6.0, Tablet, Dark Gray (Z300M-A2-GR) : Computers & Accessories