(If your message is confusing, your marketing will fail)
a must watch video about marketing!
Storybrand One Liner Exercise | Donald Miller | EntreLeadership Takeaways - YouTube
in such way to capture most people's attention. It consists of 3 parts:
- Identify your customer's problem.
- Explain you plan to help them.
- Describe a successful ending to their story.
Building a StoryBrand: Clarify Your Message So Customers Will Listen: Donald Miller: 9780718033323: Amazon.com: Books
free 3 chapters from the book:
Building a StoryBrand Book 3 Chapters
StoryBrand Marketing Workshop by Donald Miller
#228: Donald Miller—How to Double Your Revenue | EntreLeadership
"Donald Miller, best-selling author and CEO of StoryBrand, knows your most powerful marketing tool has nothing to do with a big budget. The most effective marketing comes down to one simple thing: the right words. Note: cute or clever ones never work. And the doubled, tripled—and even quadrupled—revenues of the more than 3,000 companies he’s worked with are all the proof we need."