Wednesday, October 18, 2017

marketing book: Building a StoryBrand

"If you confuse, you lose"
(If your message is confusing, your marketing will fail)

a must watch video about marketing!

Storybrand One Liner Exercise | Donald Miller | EntreLeadership Takeaways - YouTube

"One Liner" is one sentence that explains what you/your business offers
in such way to capture most people's attention. It consists of 3 parts:
  1. Identify your customer's problem.
  2. Explain you plan to help them.
  3. Describe a successful ending to their story.

Building a StoryBrand: Clarify Your Message So Customers Will Listen: Donald Miller: 9780718033323: Books

free 3 chapters from the book:
Building a StoryBrand Book 3 Chapters

StoryBrand Marketing Workshop by Donald Miller

#228: Donald Miller—How to Double Your Revenue | EntreLeadership
"Donald Miller, best-selling author and CEO of StoryBrand, knows your most powerful marketing tool has nothing to do with a big budget. The most effective marketing comes down to one simple thing: the right words. Note: cute or clever ones never work. And the doubled, tripled—and even quadrupled—revenues of the more than 3,000 companies he’s worked with are all the proof we need."

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