Friday, October 21, 2016

== ideas: "Jobs To Be Done", book: Competing Against Luck ==





podcast + transcript: The “Jobs to be Done” Theory of Innovation @ HBR IdeaCast


Clayton Christensen: "Where does Growth come from?" | Talks at Google - YouTube





podcast interview with author:
Clay Christensen Disrupts Innovation, Again | On Point

Competing Against Luck: The Story of Innovation and Customer Choice: Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan: 9780062435613: Amazon.com: Books

Amazon.com: The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) (9781422196021): Clayton M. Christensen: Books

Know Your Customers’ “Jobs to Be Done” @ HBR


Competing Against Luck | Innosight

"Jobs to be done is based on this insight: When we buy a product, we essentially “hire” it to make progress and get a job done. If it does the job well, we hire that same product again. If the product does a crummy job, we “fire” it and look around for something else. 



Linking Jobs-to-Be-Done to Strategy | Mihai Ionescu | Pulse | LinkedIn

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