"What is SmartBook? SmartBook is a digital version of your course textbook. It contains the same content within the textbook, but unlike a typical eBook, SmartBook actively tailors that content to your individual needs as a student. SmartBook can be accessed online through your laptop. And, many SmartBooks are available on tablet, too!"
Another buzzword take by a corporate trademark... Maybe it is really smart.
No "demo" or "trial" version, no "social"... looks like Encarta vs Wikipedia