"It’s not an experiment if you know in advance it’s going to work.
If you want to be inventive, you have to experiment a lot, which means you will fail a lot."
“You still need a beginner’s mind,” Bezos said. “So, you need all of that domain knowledge and expertise, but you still need to be able to step back and look at something as if it’s your first day on the job. That is so hard and some people are good at it, so you can select for that.”"
In annual letter, Jeff Bezos says Amazon is an 'invention machine' defined by failure - GeekWire
"This year, Amazon became the fastest company ever to reach $100 billion in annual sales. Also this year, Amazon Web Services is reaching $10 billion in annual sales … doing so at a pace even faster than Amazon achieved that milestone."