Google's AMP Will Make the Mobile Internet Faster Early Next Year | WIRED
"The project is in part Google’s answer to Facebook’s Instant Articles, which launched earlier this year. As phones become the main way people access the Internet, several tech giants have been looking at how to make the web work better on mobile devices. Google says that 40 percent of users will abandon any website that takes more than 3 seconds to load. Mobile pages often take at least 8 seconds to load.
Accelerated Mobile Pages – A new approach to web performance
"AMP HTML is built on existing web technologies, and the documents written in it render in all modern web browsers and web views."