"Color e-paper smartwatch with up to 7 days of battery and
a new timeline interface that highlights what's important in your day."
$159 for first 10000 backers, the regular price will be $199
Very effective marketing.
Pebble's Insane Success Proves That Kickstarter Is Now a Marketing Tool | WIRED
"Pebble has broken its own impressive record, raising $500,000 in just 17 minutes for its latest watch, the Pebble Time"