Fred Kiel, author of Return on Character, explains his research on why being good benefits the bottom line.CEOs Finish First - HBR
"...strong character leaders contributed an amazing:
- almost five times bottom line profitability as do the weak character leaders. And
- they enjoy a much higher level of workforce engagement, about 26% higher. And
- they also have a significant impact on reducing corporate risk to the company.
Return on Character - KRW International, Inc.
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