Sunday, May 10, 2015

A/B testing

online free course (or class?):

A/B Testing - Udacity (+Google)

A/B testing - Wikipedia, the free encyclopedia
"In marketing and business intelligence, A/B testing is jargon for a randomized experiment with two variants, A and B, which are the control and treatment in thecontrolled experiment .[1] It is a form of statistical hypothesis testing with two variants leading to the technical term, Two-sample hypothesis testing, used in the field of statistics
As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior. Version A might be the currently used version (control), while Version B is modified in some respect (treatment)."

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