"In North America these days, white is the color of choice for 24% of luxury cars, with black a close second at 22%, Harrington-Durst said. Silver is No. 3 at 20%.
In Europe, black reigns supreme in the luxury car segment — it’s the color of choice for 50% of luxury cars, followed by white (16%) and silver (10%).
In North America, black and white are tied as the top color for 20% of sports cars, with red No. 2, at 17%, and blue at 12%, Harrington-Durst said. Europeans prefer their sports cars to be white (27%), with black No. 2 at 19%."