Wednesday, September 24, 2014

Technology adoption lifecycle - Crossing the Chasm

Technology adoption lifecycle - Wikipedia, the free encyclopedia:



  • innovators – had larger farms, were more educated, more prosperous and more risk-oriented
  • early adopters – younger, more educated, tended to be community leaders, less prosperous
  • early majority – more conservative but open to new ideas, active in community and influence to neighbours
  • late majority – older, less educated, fairly conservative and less socially active
  • laggards – very conservative, had small farms and capital, oldest and least educated
"The most difficult step is making the transition between visionaries (early adopters) and pragmatists (early majority). This is the chasm that he refers to. If a successful firm can create a bandwagon effect in which enough momentum builds, then the product becomes a de facto standard. However, Moore's theories are only applicable for disruptive or discontinuous innovations"


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