Disney $1 Billion Technology (vs. Comcast)

While the technology is nice, it is more interesting who is Disney's main competitor: Comcast (Universal Studios).

Is Comcast becoming a new AT&T?

Disney Bets $1 Billion on Technology to Track Theme-Park Visitors - Businessweek:

"MyMagic+, Walt Disney’s (DIS) $1 billion experiment in crowd control, data collection, and wearable technology that could change the way people play—and spend—at the Most Magical Place on Earth. "



MyMagic+ promises far more radical change. It’s a sweeping reservation and ride planning system that allows for bookings months in advance on a website or smartphone app. Bracelets called MagicBands, which link electronically to an encrypted database of visitor information, serve as admission tickets, hotel keys, and credit or debit cards; a tap against a sensor pays for food or trinkets. The bands have radio frequency identification (RFID) chips—which critics derisively call spychips because of their ability to monitor people and things.