Saturday, October 12, 2013
Mobile Application Management - Wikipedia, the free encyclopedia:
"Mobile Application Management (MAM) describes software and services responsible for provisioning and controlling access to internally developed and commercially available mobile apps used in business settings on both company-provided and “bring your own” smartphones and tablet computers.
Mobile application management differs from Mobile Device Management (MDM). As the names suggest; MAM focuses on application management, it provides a lower degree of control over the device, but a higher level of control over applications. MDM solutions manage the down to device firmware and configuration settings and can include management of all applications and application data."
The BYOD (“Bring Your Own Device”) phenomenon is a factor behind mobile application management, with personal PC, smartphone and tablet use in business settings (vs. business-owned devices) rising from 31 percent in 2010 to 41 percent in 2011. When an employee brings a personal device into an enterprise setting, mobile application management enables the corporate IT staff to download required applications, control access to business data, and remove locally cached business data from the device if it is lost, or when its owner no longer works with the company.
To market and sell to "Enterprises", a steady stream of buzzwords
is created every year by "Market Research" companies...
SOA is old, BigData is getting old, MAM is in :)