Intel is pushing their own "ultrabooks",
as well as its own "AppUp" store for desktop apps.
And there is some real marketing money behind this push.
Notice that there is one prize for Windows 8 Store app,
others are for "classic" desktop apps that take advantage of ultrabooks...
300 round 1 winners will each be sent an Ultrabook, for free, to be used to test and fine-tune your app
Some prominent bloggers (Jesse Liberty, Scott Hanselman)
have also received Intel branded ultrabooks for testing and review...
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